When I started blogging a few years back, I did so at Tumblr. Although I don’t use my blog much, I am planning to publish the occasional article still, and it felt increasingly weird just being me and a bunch of teenagers on there. I considered Medium, but for a while I’ve wanted to self-host my blog. The obvious option was always something like Wordpress or Ghost, but I didn’t really want the hassle of another piece of internet-facing software to be kept patched and updated, and paying for someone else to do it for me felt ridiculous for something I use so infrequently.
I admit it. I didn’t start to understand what the Twitter fuss was actually about until a couple of years ago. This may be something to do with the fact that I’m due to turn 40 next year, and am therefore – officially – an old fart. I’d opened up an account briefly, and it reinforced my impression it was all Justin Bieber, trolling and cat pictures. It sat there as one of those slightly sad egg avatars, for years, unloved.
Lucy Kellaway’s recent Klout article and various discussions I’ve seen recently around endorsements on LinkedIn have got me thinking. The general consensus at the moment from sensible people seems to be that, at least in their current state, they’re pretty useless. For Klout, the reason is clear: the whole thing is based around the idea that your social media activity somehow correlates with your real world influence. That’s blatantly not the case: many of the most genuinely influential people I know either don’t have social media accounts, or don’t touch them.
For a while now, I’ve been thinking I would like to do more with social networking from a work perspective, having closely observed how powerful it can be on the Close the Door campaign I help out with. There are obviously a multitude of options on how to use the plethora of networks. I don’t want to swamp people with posts they’re not interested in, so have sat down and thought about how I’d like to post and where.